“From the Vault of Ads – Year 2017”
In the day of Dubizzle, Quickr, OLX, and other similar platforms available globally, you often need to do something far more innovative to sell your old car. Max Lanman, an American citizen created a fantastic commercial himself to find a buyer for his girlfriend’s 1996 Honda Accord.
The commercial looks professional, with a piano score in the background and aerial shots of coastal California. The protagonist in the ad is played by his girlfriend Carrie, who is now his fiancé. The narrator tells that “luxury is a state of mind” and emphasizes that the car is for “people who have figured life out and just need to get somewhere.”
The video has since then gone viral, with over 6.9 million views on YouTube, and if you are wondering about how effective it was, here goes :
The eBay listing picked up over 100 bids, with the highest bid at $100,000. To put this in perspective, the car has been driven for 141,095 miles already.
Old news, but beautiful to revisit nonetheless.
