Ads Archives | Bound To Wow

Oreo Recreated the Iconic Game of Thrones Title Sequence

Imran Sherwani — Sat, 06 Apr 2019 08:08:22 +0000

The brand is launching a special game of thrones edition of cookies, with designs and sigils of the great houses and white walkers embedded intricately on the biscuits.

The most epic cookies of all time are here.

Mondelez’s Oreo has meticulously reconstructed the stop-motion titles of the Game of Thrones franchise with 2,750 cookies to promote one of its largest-ever brand collaborations.

The reworked version of the lengthy intro was produced by Elastic, the creators of the original Game of Thrones sequence. Running at 50 seconds, the spot evokes the clockwork-like aesthetic of the original with piles of cream and geometric Oreo shapes.

The new-look limited edition Oreos packs will hit shelves nationwide (US Market) starting April 8, ahead of the Season 8 premiere on April 14. Oreo is predicting that this will be its largest limited-edition release of all time, so make sure you get yours early.

Oreo has been teasing the final-season partnership for a while. Last month, the brand’s senior director, Justin Parnell, said the tie-up is “certainly” Oreo’s biggest collaboration of the year, and potentially its biggest ever.

The “Game of Thrones” Oreos will come in four designs inspired by the series. Each pack will feature cookies with signature designs from the HBO show, including a lion for the Lannisters, dragon for the Targaryens, direwolf for the Starks and a portrait of the Night King.

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Creative & Funny Photos That Might Take A While To Get

Imran Sherwani — Sat, 30 Mar 2019 09:32:52 +0000

Arthur Mebius is an award-winning Dutch photographer, who has been awarded at many prestige events, like Cannes, ADC Germany, ADC Switzerland, and many others. The photographer loves to tell a story with a single image and his distinctive style is instantly recognizable.

Arthur describes his works as “Moment in time stills of people confronted with the situation they happen to be in” – and once you see his images, you’ll understand what he means. The photographer has been working with advertising agencies for over 15 years and his creative pictures will bring a smile to your face.

Artist: Arthur Mebius
Website | Vimeo | Instagram

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Burn That Ad | Burger King

Imran Sherwani — Fri, 22 Mar 2019 11:00:04 +0000

“People are setting ADs on Fire” – no this is not a NEWS bulletin, but an Ad campaign by “Burger King”.

Burger King is encouraging users to “burn” their rival’s billboard ads in exchange for a free meal.

In the era of augmented reality and mobiles users of the Burger King app can scan ads from other other major burger chains, and then burn the ad, revealing a coupon for a free whopper.

The app shows a “burn that ad” banner that mobile users can tap while pointing their smartphone camera at the print, coupon and billboard ads from competitors like mcdonald’s. The concept is a play on burger king’s signature flame-grilling cooking technique that the chain has used since opening in 1954.

Burger King expects to give away about half a million whoppers as a result of the campaign, highlighting the pre-ordering, payment and pickup features of Burger King express in the process. The campaign was conceived and executed by agency David São Paulo for burger king brazil.

“Technology as a means to provide the best customer experience is one of our main investment targets in 2019“, says ariel grunkraut, burger king’s marketing and sales director for brazil.

This isn’t the first time burger king has focused its attentions on mobile marketing. Last year, customers of BK’s spanish franchise were able to customize the fast-food chain’s whopper burger via instagram, choosing their ingredients before getting a promo code to actually redeem them. In december burger king boosted downloads of its mobile app by 1.5 million with its “whopper detour” stunt campaign that used geofencing to offer 1-cent whoppers to smartphone users who were near rival mcdonald’s locations.

Project Info:
Agency: david são paulo
Campaign: Burn that Ad
Client: Burger King Brazil

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